- Belbin North America
- Case Studies
Case Studies
Belbin transforms the way teams work together. Our clients—from global enterprises to small businesses—have used the Belbin Team Roles framework to boost productivity, enhance collaboration, and deliver exceptional results. Explore the stories behind their success and see how Belbin can do the same for your organization.

How Behavioral Insight Fueled Xerox’s Most Ambitious Product Launch
With contributors across four countries, a $100M+ product launch was in danger. Belbin North America’s team mapping helped the company transition from misalignment to market breakthrough.

The Globe and Mail: Legacy Brand. Modern Challenge.
As the media world transformed, The Globe and Mail reimagined how its teams worked. In partnership with Belbin North America, the organization turned disruption into an opportunity.

Super Salesman Sam: From Steady State to Fast-Track
Sam was frustrated by his career progression. Through Belbin coaching, he discovered untapped strengths, reframed his role, and reignited his professional momentum.
Trusted by the Teams Who Can’t Afford to Miss
Belbin has been trusted by global organizations for over 35 years—including Fortune 1000 companies who know performance isn’t about personality, it’s about team chemistry.
It’s not just theory—it’s the Gold Standard in team dynamics.
“Belbin gave us a framework we didn’t even know we needed. It changed how we collaborate.”
— Director, Global Strategy, Pharmaceutical Company