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Why Use Belbin?

From boardrooms to project teams, Belbin turns human dynamics into a strategic advantage.

Belbin® provides a practical, research-backed way to improve how people work together. By analyzing both self-perception and feedback from colleagues, Belbin reveals the behavioral strengths individuals bring to a team—and how those strengths combine to influence collaboration, communication, and results. Organizations use Belbin to build balanced teams, strengthen trust, and achieve measurable improvements in performance and engagement.

Effective Team Work Is Essential To Achieving Superior Business Performance

The fact is, if your teams lack effective interaction, your organization could face significant setbacks:

  • Potentially destructive “us and them” attitudes—especially among multiple teams working on large projects
  • Delayed projects and product launches, diminishing your competitive edge in a rapidly changing marketplace
  • An inability to work around cultural and geographic barriers in an increasingly global economy
  • Ineffective use of time, as senior managers play referee—sorting out interpersonal issues instead of ensuring deliverable quality and timely project completion

So why Belbin? We help industry-leading organizations establish sound leadership and create stronger, more effective teams. Belbin Team​ Roles have enabled thousands of individuals and companies worldwide to:

  • Build productive working relationships
  • Select and develop high-performing teams
  • Raise self-awareness and personal effectiveness
  • Aid recruitment processes

How does it work?

The Belbin Team Role approach:

  • Collects self and observer feedback
  • Compiles the information in a Belbin Report, which educates people about their strengths and weaknesses related to nine main Team​ Roles
  • Facilitates teams using this information to help team members play to their strengths and manage their weaknesses
  • Allows for improved communication, working relationships and performance
  • Offers eLearning for more in-depth understanding
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Who uses Belbin Team Roles?

  • Individuals who want to become more self-aware about the contributions they make to a team and where they could improve
  • Teams who wish to identify their strengths and weaknesses, to become more effective and achieve better business results 
  • Trainers, consultants, managers and organizations who want to get the most out of their people and create a collaborative, communicative culture

 

Our clients include: Best Buy, Wells Fargo and Harvard T.H. Chan School of Public Health.

Read Case Studies

Why Belbin over other approaches?

The Belbin Team Role analysis is a behavioral assessment rather than a personality or psychometric one.

Personality is unlikely to change, so to get individuals and teams working more effectively, we need to focus on the point where changes can be made: our behaviors. 

Instead of only self-reporting, Belbin assessments also use 360° feedback to give people an accurate idea of how they fit into a team.

Data can be used on an individual or team basis, to support better business results.

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How Can I Use Belbin?

  • Through individual Belbin reports, either as Full Service or DIY (for a large number of reports, volume discounts are available).
  • Through team reports and Team Collaboration Mapping, to put the individual reports in a more useful context and boost team efficiency.
  • Through Belbin workshops and webinars, so you can maximize use of Belbin in your organization.
  • Through eLearning, to help you master Belbin Team​ Roles.
 

Trusted by the Teams Who Can’t Afford to Miss

Belbin has been trusted by global organizations for over 35 years—including Fortune 1000 companies who know performance isn’t about personality, it’s about team chemistry.

It’s not just theory—it’s the Gold Standard in team dynamics.

“Belbin gave us a framework we didn’t even know we needed. It changed how we collaborate.”

— Director, Global Strategy, Pharmaceutical Company

See the Team You Have. Build the Team You Need.

Curious how your team would map out? Let’s walk you through it.

In just one session, we’ll show you how a Belbin assessment works, what your Team Collaboration Map could look like, and how we help close the Interaction Gap—without personality labels, fluff, or guesswork.

Let’s start with a conversation.







Lindsay Lalla

Lindsay Lalla is the VP of Marketing and Client Support for Belbin North America. Most recently, she has been spearheading the introduction of the Belbin Team Role methodology into North America. Lindsay is a skilled facilitator, and also runs the Belbin Accreditation classes where she certifies others in the Belbin method.
Lindsay’s formal education is in instruction and performance. Combined with her 17 years of adult education experience, she brings a depth of understanding in how to deliver the highly experiential workshops that are a hallmark of the Belbin North America approach to education and organizational development.

Patrick Ballin

Patrick offers more than 25 years of experience with some of the most successful businesses in Europe as a consultant, change manager and executive coach.

He has helped many well-known organisations to get their ideas and projects off the ground by working with business leaders and their teams to optimise interaction, strategy and execution.
Patrick was Global Head of Supply Chain and Logistics Development for The Body Shop, an international retailer of ethical health and beauty products, and managed its change programme across 52 countries. In 2009, he set up the national redundancy coaching service, Rework, for the UK industry charity, Retail Trust. Patrick spent his earlier career with ACWL Group, one of the pioneering UK Apple Centres, where he was a divisional Director.
He holds an MA in Natural Sciences from the University of Cambridge, is a Visiting Lecturer for Brighton Business School, a Fellow of the RSA and coach for social enterprise incubator On Purpose.

Max Isaac

Max is the CEO of 3Circle Partners. He brings a depth of knowledge and experience from his career in general management and consulting in North America, England, Europe and Asia.
Max has assisted CEOs and senior leaders within client organizations with the design and implementation of Interaction Planning processes, team based organizational development programs and Lean Six Sigma initiatives.
Prior to moving into the field of organizational development, Max was the CFO for the Retail Division within The Molson’s Organization, where he took a lead role in growing the business to over $1 billion in revenues, doubling its size in four years through acquisitions and internal growth.
Max is co-author of Close The Interaction Gap, The Third Circle – Interactions That Drive Results, Setting Teams Up for Success and A Guide to Team Roles. He is also the contributing author of the Organizational Change sections of Mike George’s books Lean Six Sigma published in May 2002 and Lean Six Sigma for Service published in June 2003. Max is a registered CPA, CA in Canada. His undergraduate degree was earned at Witwatersrand University, South Africa.